Evelyn was awarded a divorce and return of her property. But she refused to listen to warnings that Danie King, too, might be after her money. The pair planned to transform the rink into the Palace Dinner Theater. But one day in , as construction was progressing, Evelyn found a letter from King detailing a plan to turn the Palace into a gay bar, Sharrie recounts.
Right before the theater opened, she caught him with men and began plans to cut him out of her will and their business partnership. Her body was found by the front door. The doorknob had come off in her hand; family members suspected it had been loosened, though King told authorities it had always been loose. A homicide investigation was not conducted. When three third-generation sisters succeeded their late father as owners of Kwik Lok Corporation, they knew little about the business.
Since then, with mentoring from the board, they have encouraged management to make numerous positive changes. Fine jewelry is one of the few retail categories still dominated by independent multigenerational stores. There are nearly 21, specialty jewelers in North America. Many are third-, fourth-, and eve Family businesses are important contributors to the economic sustainability of their local communities—and often to the regions' social, cultural and charitable activities, as well.
Several of the c Julie Andrews, playing the title role in the film Mary Poppins, sang: "In every job that must be done, there is an element of fun. You find the fun and, snap, the job's a game. Skip to main content. This first product is called Lash-Brow-Ine made from petroleum jelly, a"modern" substance for the time, and coal dust, now known as carbon black or"Carbon black.
In , still with the collaboration of Parke-Davis, he created a cake mascara. The exact composition of this product remains unknown, but it was probably a sodium stearate mascara, also known as'water mascara' or'mascaro'.
The products on which the cosmetics industry will build empires were born. The brand name came to Thomas Lyl Williams by association from that of his sister, Mabel, then became Maybelline in After mail order sales, the brand turned to in-store marketing. An approach that will provide it with good means of development to pursue its growth. And so it was in , Great Lash The first water-based cream mascara, the first, was born in its famous pink and green case.
The brand will actively continue its development by creating new products that have made progress in different categories. The American company Gemey was founded in It appears for the first time in France with a classic compact foundation for the time, called" pancake "By analogy to the shape of the product which resembled the cake of the same name. These products were born from the development of cinema and particularly technicolor which posed specific make-up problems. It was mainly make-up characterized by a strong covering power and a rather strong thickness.
Often based on fat mixtures to which was added a fairly high proportion of powders grease-paint , all poured into wells. Another technology consisted in a cream loaded in powder then dehydrated and presented in cups pan.
Known by those close to him as Tom Lyle, the founder of Maybelline was entrepreneurial, hard working, prepared to take advice, and loyal to friends and family. His good looks and ability to get on with people were undoubtedly of great assistance.
In , aged 16, he moved from Morganfield, Illinois to Chicago and got a job with Montgomery Ward, a mail-order catalogue business. After experimenting on his own with a variety of mail-order ventures he left Montgomery Ward in to focus on his own business. By then he had started a long-term romantic relationship with Emery Shaver who joined him in the venture.
There are two stories about how Lyle got into the eye make-up business, both involving his sister Mabel. The second, that he saw her rubbing oil into her eyelashes and eyebrows to darken them and keep them healthy. Origin stories are notoriously unreliable and neither of these tales may be true. Lyle may have just copied an exisiting mail-order cosmetic he had seen in a movie magazine. Above: Eyebrow-Ine. Whatever the truth, seeing an opportunity to make a product to sell through his mail-order business, Lyle created a mixture he hoped would sell.
Unfortunately, when Mabel applied it to her lashes it ran into her eyes and stung them badly. Undaunted, Lyle sought professional advice and commissioned Parke-Davis, a wholesale drug manufacturer, to make a suitable product.
The result was a scented cream consisting of refined white petrolatum along with several oils to add sheen. He called the product Lash-Brow-Ine, selecting the name partly because of its similarity with other eyelash and eyebrow products already on the market.
This decision would create problems for the company later on. Lash-Brow-Ine was packed into small aluminium containers and sold through mail-order in two sizes, at fifty cents and one dollar. Pamphlet material that came with the product also suggested it could also be used to cure baldness. Although we would now consider these claims to be untrue, at the time it was commonly believed that substances like Vaseline, olive oil and lanolin would stimulate hair growth.
To produce the very best results the very tip end of the Lashes should be clipped every two months. The clipping should be done by another person, using small manicure scissors, so as only to clip the tip ends. The Eyebrows should never be clipped.
None of these additional products produced good sales and all were later dropped. In , again with the assistance of Parke-Davis, Maybell Laboratories began production and sale of a cake eyelash and eyebrow beautifier. See also: Water Cosmetique and Cake Mascara.
Like other products of its type the colouring agents were suspended in a base of sodium stearate soap. The soap and pigments were mixed together, extruded into strips, stamped and dried. The product was applied by first wetting the cake, then using a small brush to lift and apply the colour to the eyebrows and eyelashes.
Early versions could irritate the eye but later versions made with triethanolamine stearate were less smarting. The product form is almost identical to earlier French eye cosmetics. The new product named Maybelline came in two shades, black containing lamp-black and brown containing iron oxides and was sold for seventy-five cents in a small box with a picture of the Maybell Girl on the top.
The box included a rectangular cake of product stamped with the name Maybelline, a small bristle brush and a mirror attached to the inside of the lid. In that year he lost an appeal over a trademark dispute with Benjamin Ansehl of St. Louis, Misssouri. The loss meant that the business could no longer use the name Lash-Brow-Ine and this cemented the use of Maybelline in all later branding and advertising. Tom Lyle named his cosmetics company Maybelline in her honor.
The humble start to the Maybelline empire is the beginning of a family saga worthy of a TV mini-series.
Sharrie presents a fascinating journey through the history of the beauty business and cosmetics advertising, along with the story of a loyal yet dysfunctional family.
Throughout the 20th Century, the Maybelline company inflated, collapsed, endured and thrived in tandem with the nation's upheavals, as did the family that nurtured it, Sharrie says. She adds that four generations of Williams relatives either worked for the company or were heirs to what they perceived as its legacy: "Glamour at all costs.
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