The significance of this event put the beginning of science as we know it nowadays, it was as revolutionary as the creation of a first computer. Apple logo design history starts with its name being established. When Steve left college in , he hit the road to Oregon, where he joined the apple orchard commune and lived a peaceful life for some time. Steve Wozniak wrote about it in his memoir :. It was an actual illustration, the ones you see in history books, depicting some meaningful moments in black and white.
Such logotype like this could be decorating a craft beer can, or restaurant menu pages but not technology-related products. Fortunatelly, that variant lasted less than a year. Understandable demands for the business owner, commissioning a corporate identity design. Janoff developed the Apple logo, guided by the imagery of apple fruit, working with the shape and details, reducing them to what we know today as the official logotype.
In one of his interviews, he told that the actual process of inventing the logo took one week: he was buying apples, putting them in a bowl, and redrawing over and over again to get that desirable shape.
The version in Apple logo evolution was colored in rainbow stripes, which triggered many discussions later on about the LGBT reference and secret messages the Apple rainbow logo conveyed. However, the rainbow flag was proclaimed a symbol of the LGBT community a year later, in These colors had more computer meaning than anything else: Apple II was supporting a colored image with its display, which was the indisputable advantage over the monochrome monitors.
According to Janoff, the reason for choosing this bitten apple logo is to prevent people from confusing the shape of the apple with some other fruit like cherry or tomato, having a similar form. Besides, Rob Janoff has found out a bit later, is the lucky coincidence with computer terminology he had produced. At that time, the first iMac was released, the Bondi Blue — sky-blue computer with rounded edges and transparent parts.
Instead, the Apple logo has taken a realistic turn and adjusted its look by repeating the blue color of iMac with glass-like reflections. From till , the Apple logo history was colored in black: the monochrome flat logotype was reserved, versatile, and still recognizable.
The company has gone through many economic difficulties, moving it close to bankruptcy, but Apple could cope with it.
And the black monochrome logo represented the serious grown-up company, came through thick and thin. That was the period of experiments with volume and glossy shine.
It repeated the Aqua interface. The logotype had the red version, used for Apple Care warranty and technical support plans, and the graphite version for placing it on Power Mac G4 block. The aqua version lasted till Nowadays, the minimalistic version has taken over, only changing the color, switching from matte to glossy textures. And the rainbow colors had to do with the USP of this product. The Apple computer was the only one that could show images in color.
Steve Jobs expressed some regret that such parallels were not drawn in the conceptual stages. Even today the speculation continues. Probably one of the more interesting studies is by graphic desiger Thiago Barcelos who applied the Fibonacci sequence, or Golden Ratio as the underlying structure of the logo.
The folks over at Edible Apple Blog poked a bit of fun with this idea, creating a mockup of what current Apple products might look like with the old rainbow logo.
Thankfully, there is a workaround which will allow you to summon the icon at will. Windows users can open the Character Map app. Today few companies enjoy the enthusiastic fanbase that Apple does, and it is clear that their visual prowess plays just as big a role in their success as the industry-shifting technology they are known for cranking out.
One wonders if they would have enjoyed the same success under one of those alternative technical names that Jobs and Wozniak were kicking around on that fateful drive. It just hits home the importance of inspired marketing and presentation. Build the right brand and they will come. Fine Print Art is an educational independent research publication.
From Wikimedia Commons, the free media repository. File information. Structured data. Summary [ edit ] Description Apple first logo. Drawn by then co-founder Ronald Wayne.
See here for the Apple 1 manual and advertisements where this logo was used. This work is in the public domain in the United States because it was published in the United States between and , inclusive, without a copyright notice. For further explanation, see Commons:Hirtle chart as well as a detailed definition of "publication" for public art. Note that it may still be copyrighted in jurisdictions that do not apply the rule of the shorter term for US works depending on the date of the author's death , such as Canada 50 p.
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